{"id":3225,"date":"2023-03-29T12:00:32","date_gmt":"2023-03-29T10:00:32","guid":{"rendered":"https:\/\/medina-agadir.com\/histoire-de-la-medina-dagadir\/"},"modified":"2024-08-06T13:42:29","modified_gmt":"2024-08-06T11:42:29","slug":"history-medina-agadir","status":"publish","type":"page","link":"https:\/\/www.medina-agadir.com\/en\/history-medina-agadir\/","title":{"rendered":"History of La M\u00e9dina d&#8217;Agadir"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-70px|||&#8221; custom_padding=&#8221;70px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;106px&#8221; custom_margin=&#8221;||-46px||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-49px|||&#8221; custom_padding=&#8221;||1px|||&#8221; custom_css_main_element=&#8221;padding:0&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;79px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"title-label\">\n<h2 class=\"label\">History<\/h2>\n<h2 class=\"title\">La M\u00e9dina d&#8217;Agadir<\/h2>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify;\"><strong>In the beginning&#8230;<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">In every city in the Kingdom, the ancient medinas are the guardians of the history of Moroccan civilisation.<\/p>\n<p style=\"text-align: justify;\">Deprived of its old town by the earthquake of 1960, Agadir touched the heart of Beato Salvatore, known as Coco Polizzi, who, driven by a burning desire, began work on this pharaonic project in 1992. It&#8217;s a veritable miniature medina built using traditional methods inspired by ancestral constructions, using materials sourced mainly from the region (Agadir white stone, Argana red stone, Anzi green slate, Taliouine ochre earth, eucalyptus and laurel wood, etc.).<\/p>\n<p style=\"text-align: justify;\">This architectural masterpiece, inspired by arab, amazigh, andalusian, greek and roman influences, is a magnificent testimony to the region&#8217;s craftsmanship.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/medina-agadir.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-08-at-16.50.56.jpg&#8221; title_text=&#8221;Screenshot 2023-11-08 at 16.50.56&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0.1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-46px||||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Winding through narrow streets and magnificent arcaded galleries, all the works in the medina demonstrate the skill of master craftsmen &#8220;Les Ma\u00e2lems&#8221;, under the artistic and technical direction of Coco Polizzi: passageways, Amazigh doors in sculpted wood, wrought-iron scrolls, moucharabieh, engraved stone, Roman mosaics, coloured stained-glass windows, Amazigh mosaic carpets, and more.<\/p>\n<p style=\"text-align: justify;\">La M\u00e9dina d&#8217;Agadir has an intrinsic role to play in safeguarding the Amazigh cultural and architectural heritage and passing on ancestral know-how.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;full-img-text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(31,100,5,0.03)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;537px&#8221; custom_margin=&#8221;-31px||||false|false&#8221; custom_padding=&#8221;20px||20px|0px|false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/medina-agadir.com\/wp-content\/uploads\/2023\/01\/ML1A2558-scaled.jpg&#8221; title_text=&#8221;ML1A2558&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; min_height=&#8221;404.9px&#8221; custom_margin=&#8221;1px|7px|-0.1%||false|false&#8221; border_radii=&#8221;on|0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;|72px|||false|false&#8221; custom_css_main_element=&#8221;\t||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\">Beato Salvatore Polizzi (19\/09\/1941- 21\/04\/2021)<\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Born in Rabat on september 19th, 1941, Coco Polizzi, whose real name is B\u00e9ato Salvatore Polizzi, came from a family of Sicilian builders who had arrived in the capital of Morocco in 1906, just before the french protectorate. His father became a building contractor, and Coco continued his education in a normal way.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">He developed his passion for architecture and honed his skills alongside his father and older brother from a young age. At the age of 14, he joined the \u201cBeaux-Arts&#8221; school with the ambition to become an &#8220;architect-builder&#8221;, a goal he would later achieve.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Considered one of the greatest master craftsmen in Morocco, he dedicated his life to building and decorating hotels, luxury villas, apartments, restaurants, and many other buildings around the world.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After his father&#8217;s death, Coco decided to move with his wife and his daughters to Agadir in 1970. He then took part in numerous public and private construction projects. Moreover, he explored the rural area of the region Agadir-Souss Massa and discovered the fabulous architectural treasures and the richness of its cultural wealth that inspired him in his several creations.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Despite the successful challenge of the great project to rebuild the city of Agadir, launched by the King Mohamed V, may god\u00a0 have\u00a0 him\u00a0 in\u00a0 his\u00a0 mercy, \u00a0 after\u00a0 the\u00a0 devastating earthquake of 1960, Coco hopes one day to make his contribution\u00a0 by offering a medina to the capital of Souss.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">His love for his country and his passion for craftsmanship and architecture, led Coco to achieve his great project of building a medina for Agadir in 1992 relying on the skillful hands of moroccans teams of masons, stonecutters, carpenters, blacksmiths, and mosaic artists.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A few years later, a masterpiece emerged from the own imagination and knowledge of this man, whose motto was &#8221; Share your experiences and give everything before leaving&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">He passed away on april 21th, 2021, and was buried in his hometown, Rabat.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Coco Polizzi&#8221; job_title=&#8221;Founder&#8221; company_name=&#8221;M\u00e9dina d&#8217;Agadir&#8221; quote_icon_color=&#8221;#EDF000&#8243; quote_icon_background_color=&#8221;#E09900&#8243; portrait_width=&#8221;90px&#8221; content_tablet=&#8221;<\/p>\n<p style=%22text-align: center;%22>Mon seul r\u00eave, c&#8217;est de donner tout ce que je sais avant de partir.<br \/>On ne devrait pas mourir avec des secrets. Je pense que c&#8217;est le seul p\u00each\u00e9 de la vie.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22font-size: 15px; text-align: center;%22>Mon seul r\u00eave, c&#8217;est de donner tout ce que je sais avant de partir.<br \/>On ne devrait pas mourir avec des secrets. Je pense que c&#8217;est le seul p\u00each\u00e9 de la vie.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;T\u00e9moignage&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Merriweather||on||||||&#8221; body_font_size=&#8221;20px&#8221; body_letter_spacing=&#8221;1px&#8221; author_font=&#8221;Merriweather|700|on||||||&#8221; author_text_align=&#8221;center&#8221; author_text_color=&#8221;#5c5c5c&#8221; position_text_color=&#8221;#888888&#8243; company_text_color=&#8221;#888888&#8243; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;64px|100px|64px|100px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0 10px 40px 0 rgba(0, 0, 0, 0.05);||background: url(&#8216;https:\/\/medina-agadir.com\/wp-content\/uploads\/2022\/10\/quote.png&#8217;) no-repeat center 30px;||background-size: 200px 150px;&#8221; custom_css_testimonial_author=&#8221;margin-top: 0;&#8221; border_radii_portrait=&#8221;off|90px|90px|90px|90px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">My only dream is to give away everything I know before I go.<br \/>We shouldn&#8217;t die with secrets. I think that&#8217;s the only sin in life.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;109px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;79px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"title-label\">\n<h2 class=\"title\">La M\u00e9dina d&#8217;Agadir:<\/h2>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;bloc-statistique&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;242px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Hectares of alleyways, carved porches and forest.&#8221; number=&#8221;+4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Years of construction using ancestral techniques.&#8221; number=&#8221;20&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Artisans from different disciplines who took part in its construction.&#8221; number=&#8221;+100&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Centuries of Moroccan history and architectural heritage.&#8221; number=&#8221;2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;bloc-edito-texte-cta&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/medina-agadir.com\/wp-content\/uploads\/2023\/03\/DSC04008-scaled.jpg&#8221; min_height=&#8221;323.8px&#8221; custom_margin=&#8221;74px|||||&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; filter_brightness=&#8221;101%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;An invitation to travel&#8221; button_url=&#8221;https:\/\/medina-agadir.com\/en\/amazigh-architectural-heritage-medina-agadir\/&#8221; button_text=&#8221;Discover&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(10,10,10,0.43)&#8221; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover La M\u00e9dina d&#8217;Agadir in details.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>History La M\u00e9dina d&#8217;Agadir In the beginning&#8230; &nbsp; In every city in the Kingdom, the ancient medinas are the guardians of the history of Moroccan civilisation. Deprived of its old town by the earthquake of 1960, Agadir touched the heart of Beato Salvatore, known as Coco Polizzi, who, driven by a burning desire, began work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2324,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3225","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History of La M\u00e9dina d&#039;Agadir - La Medina d&#039;agadir<\/title>\n<meta name=\"description\" content=\"Deprived of its old town by the 1960 earthquake, Agadir touched the heart of Coco Polizzi, who began work on this pharaonic project in 1992.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medina-agadir.com\/en\/history-medina-agadir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History of La M\u00e9dina d&#039;Agadir - 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